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How to build the future: Zero to One by Peter Thiel
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How to build the future: Zero to One by Peter Thiel

Notes on Startups, or how to build the future #AtomicIdeas

What Valuable Company is Nobody Building?

The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. If you are copying these guys, you aren’t learning from them.

It’s easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to n, adding more of something familiar. Every new creation goes from 0 to 1. This book is about how to get there.

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Notable quotes from the book

  • Brilliant thinking is rare, but courage is in even shorter supply than genius

  • The concept of "last mover advantage" - the idea that it's often better to be the last entrant in a market, perfecting a product or service rather than being the first.

  • All failed companies are the same: they failed to escape competition.

  • Creating value is not enough—you also need to capture some of the value you create

  • If you want to create and capture lasting value, don’t build an undifferentiated commodity business

  • The most contrarian thing of all is not to oppose the crowd but to think for yourself

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