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Empire of AI: Dreams and Nightmares in Sam Altman's OpenAI
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Empire of AI: Dreams and Nightmares in Sam Altman's OpenAI

Behind-the-scenes story of OpenAI, told UnPluggd.

The expansion of AI infrastructure has significant environmental costs. Training large models can consume vast amounts of energy; generating text can use as much energy as charging a smartphone nearly four times, and generating one thousand images is equivalent to charging a smartphone 242 times!

Big ideas from the book Empire of AI: Dreams and Nightmares in Sam Altman's OpenAI

When AI expert and investigative journalist Karen Hao first began covering OpenAI in 2019, she thought they were the good guys. Founded as a nonprofit with safety enshrined as its core mission, the organization was meant, its leader Sam Altman told us, to act as a check against more purely mercantile, and potentially dangerous, forces. What could go wrong?

Over time, Hao began to wrestle ever more deeply with that question. Increasingly, she realized that the core truth of this massively disruptive sector is that its vision of success requires an almost unprecedented amount of resources: the “compute” power of high-end chips and the processing capacity to create massive large language models, the sheer volume of data that needs to be amassed at scale, the humans “cleaning up” that data for sweatshop wages throughout the Global South, and a truly alarming spike in the usage of energy and water underlying it all.

The truth is that we have entered a new and ominous age of empire: only a small handful of globally scaled companies can even enter the field of play. At the head of the pack with its ChatGPT breakthrough, how would OpenAI resist such temptations?

Spoiler alert: it didn’t. Armed with Microsoft’s billions, OpenAI is setting a breakneck pace, chased by a small group of the most valuable companies in human history—toward what end, not even they can define.

All this time, Hao has maintained her deep sourcing within the company and the industry, and so she was in intimate contact with the story that shocked the entire tech industry—Altman’s sudden firing and triumphant return. The behind-the-scenes story of what happened, told here in full for the first time, is revelatory of who the people controlling this technology really are.

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