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How to think big? Start with identifying "smallest viable audience" #ThisisStrategy
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How to think big? Start with identifying "smallest viable audience" #ThisisStrategy

Big Ideas from the book This is Strategy by Seth Godin

Are you tired of quick fixes and short-term thinking? Do you want to make a lasting impact but feel stuck in outdated systems? This is Strategy is a modern classic – a must-read for anyone seeking to drive positive change, whether you’re revolutionizing an industry, sparking a movement, or building a career.

With Godin's trademark clarity and insight, This is Strategy provides a framework for effective and elegant strategic thinking, offering essential building blocks to turn vision into reality. It’s a rallying cry for doing work that matters.

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Godin challenges you to:

  • Identify your "smallest viable audience" and make remarkable work they can't ignore

  • Understand and influence the systems shaping our world

  • Prioritize long-term thinking over instant gratification

  • Make smart, purposeful choices that shape a better tomorrow.

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Whether you're an entrepreneur, a leader, or an individual with big dreams, this book will inspire you to think bigger, act bolder and make a difference. Strategy turns our effort into impact. Your journey starts here.

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