In 1999, legendary venture capitalist John Doerr invested nearly $12 million in a startup that had amazing technology, entrepreneurial energy and sky-high ambitions, but no real business plan. Doerr introduced the founders to OKRs and with them at the foundation of their management, the startup grew from forty employees to more than 70,000 with a market cap exceeding $600 billion. The startup was Google.
Measure What Matters is about using Objectives and Key Results (OKRs), a revolutionary approach to goal-setting, to make tough choices in business.
Since then Doerr has introduced OKRs to more than fifty companies, helping tech giants and charities exceed all expectations. In the OKR model objectives define what we seek to achieve and key results are how those top priority goals will be attained. OKRs focus effort, foster coordination and enhance workplace satisfaction. They surface an organization's most important work as everyone's goals from entry-level to CEO are transparent to the entire institution.
In Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility, and explosive growth that OKRs have spurred at so many great organizations.
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This book will show you how to collect timely, relevant data to track progress - to measure what matters. It will help any organization or team aim high, move fast, and excel.
Notable quotes from Measure What Matters by John Doerr:
Ideas are easy. Execution is everything.
What matters most is often not what is measurable.
We must realize—and act on the realization—that if we try to focus on everything, we focus on nothing.
You must realize that OKRs are not about achieving perfection. They’re about aiming for excellence and achieving the best possible results.
An effective goal-setting system starts with disciplined thinking at the top, with leaders who invest the time and energy to choose what counts.
To win in the global marketplace, innovation is imperative.
Bad companies are destroyed by crisis. Good companies survive them. Great companies are improved by them.
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