Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how these giants reached their dominance. However, just about everyone is wrong.
For all the analysis written about the Four over the last two decades, no one captures their power and staggering success as insightfully as Scott Galloway.
Instead of buying into the myths these companies promote, Galloway asks fundamental questions:
How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)?
Why does the stock market forgive them for sins that would destroy other firms?
As they race to become the world’s first trillion-dollar company, can anyone challenge them?
In his irreverent style, which has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four. Beneath their shiny veneers, he reveals how these companies manipulate the fundamental emotional needs that have driven humans since the days of our cave-dwelling ancestors—at a speed and scale that no competitor can match.
He also explores how you can apply the lessons of their meteoric rise to your own business or career.
Whether you aim to compete with them, do business with them, or simply live in the world they dominate, understanding the Four is essential.
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