From the authors of New York Times bestsellers, The Alliance and The Start-up of You, comes a smart and accessible must-have guide for budding entrepreneurs everywhere.
Silicon Valley is renowned for its striking number of businesses that have grown from garage start-ups into global giants—Apple, Cisco, Google, HP, and Intel, to name a few. But what is the secret to their outstanding success? Hoffman and Yeh explain that it’s simple: they’ve learned how to blitzscale.
Featuring case studies from prominent tech businesses like Airbnb and WeChat, this book offers a specific set of practices for catalyzing and managing dizzying growth in burgeoning start-ups. Prioritizing speed over efficiency in an environment of uncertainty, Blitzscaling illustrates how businesses can accelerate to the stage in a company’s life cycle where the most value is generated.
Using the framework provided by Hoffman and Yeh, readers will learn how to design business models that simultaneously support rapid growth and capture the market, as well as how to navigate the necessary shifts in strategy needed at each level of scale.
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