Future is Not Apps..
But Super Apps
Hello there!
Today, we bring you a few interesting perspective on future of mobile and how the new app world would be.
Future is Super Apps
Now that mobile has finished taking over the world and it seems like everyone has a Facebook, Gmail, Instagram, and Uber account, is consumer tech over?
Despite the sometimes gloomy headlines, there’s a lot of innovation brewing just below the surface.
Who do you think will become the SuperApp of India? Paytm? Or..WhatsApp?
How Oyo can win back its mojo
Few startups have achieved success without failures. The Oyo story is no different and he is what its management, employees, investors and partners can do. Entrepreneur K Ganesha shares a few ideas:
1. Communicate clearly and unambiguously.
2. Don’t couch the communication in euphemisms.
3. Don’t blame the employees or non-performance.
4. Think ahead!
5. Be fair. Ensure, at the minimum, that the contractual obligations of the notice period, severance pay, leave encashment, etc are met fully.
This AI startup did provide the early warnings of the Wuhan virus
Bluedot, a Toronto based startup whose AI-driven health monitoring platform analyzes billions of data points. Launched in 2014, the venture alerted its clients to the outbreak on Dec. 31, well ahead of notifications from the World Health Organization and US Centers for Disease Control and Prevention.
Bluedot uses big data analytics to track and anticipate the spread of the world’s most dangerous infectious diseases.
How Titan decides to go after a market / category?
Titan created a startup initiative within Titan and launched a program called Ignitor, to encourage teams to come up with ideas for the future.
And we published what we called Titan’s Hexagon: There are six elements that ought to be considered for selecting a business to pursue.
Uber Eats India witnessed 1M players of Instagram Stories AR game
Uber Eats India last month created an augmented reality (AR) game for Instagram Stories that saw more than 1 million players vying for a chance to win a year of free food.
The AR game relied on the app’s face-scanning features to tell when entrants blinked to score points — and when they blinked at the wrong time, which counted against the limit of three lives.
AR is going mainstream!
11 ways you can use psychology in your marketing
11 ways you can use psychology in your marketing Psychology research that will help you subtly convince your leads.
Relate to your customer
Start small
Use random reward schedules
Frame your sales pitches in an appealing way
Appeal to your customers’ senses
Capture your audience’s attention..
..and more.