Clear vs Clever. What will you choose?
Well, one of our core missions at NextBigWhat is to enable our community to have a better life - by being associated with us.
We could have focused on things that waste time (e.g. NEWS) - but we are instead focused on things that actually matter, i.e. curated wisdom which help you develop perspective.
In no order, here are 3 nuggets of wisdom we strongly recommend you (loved it? click on the heart button or feel free to share on social media)
How to write copy that converts
A must-have marketing strategy for any creative is writing good copy for your website.
Remember: Clear and customer focused copy beats clever and cute!
Watch this video and learn how to put the customer in the spotlight, how to create the right hook for potential customers.
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How to design like a scientist!
Netflix is designed to keep you glued to it for as long as possible – and, as you will learn in this video, the process behind the design is scientific to a great degree.
Netflix Product Designer Navin Iyengar provides a fascinating peek into the ‘scientific’ methods implemented behind the scenes by designers like himself to ensure that design choices make actual sense, and are not simply arbitrary.
Product is Only One Part of the Brand: Rajiv Bajaj
If you are competing against an incumbent, do not focus on just being 10% better (10% better only helps the winner and not the second player).
This is a great talk by Rajiv Bajaj of Bajaj Auto. This is pretty much 2-year MBA compressed in this 55 minutes talk.
[Watch]