AI + Olympics = NextBig-What of Sports
Right from hyper-personalized commentaries to training athletes
As the countdown to the Olympic Games Paris 2024 continues, technology companies like Intel are playing a crucial role in shaping an unforgettable experience for fans, athletes, and organizers alike.
Intel, a Worldwide Olympic Partner since 2017, is at the forefront of bringing AI-driven innovations to the Olympic Games.
AI-Powered Immersive Experiences
Intel is introducing innovative AI experiences to transform the Olympic experience for fans. At Paris 2024, they have created a first-of-its-kind immersive AI experience for fans on site, which will take visitors on a journey of becoming an Olympic athlete.
Trained on Intel® Gaudi® accelerators, running on Intel® Xeon® processors with built-in AI acceleration and optimized with Intel OpenVINO™, this AI Platform Experience, in collaboration with Samsung, will use AI and computer vision to analyze athletic drills and match each participant's profile to an Olympic sport.
AI in Broadcasting and Content Creation
Intel is also supporting Olympic Broadcasting Services (OBS) to enrich its coverage with AI. OBS is introducing Automatic Highlights Generation for Paris 2024, trained on the Intel® Geti™ platform, which can create tailored highlights across multiple disciplines and distribute these to fans instantly, creating efficiencies in production and editing.
In addition, NBC is leveraging AI to enhance its Olympic coverage. The network will use an AI-generated version of renowned sports commentator Al Michaels to deliver personalized daily recaps of the Olympic events, focusing on the highlights most relevant to each viewer - i.e. hyper personalized at scale.
Olympic AI Agenda: AI in Supporting Athletes and Operations
The International Olympic Committee (IOC) has outlined a long-term strategy for integrating AI in the Olympic Games, including the upcoming Paris 2024 event. The Olympic AI Agenda focuses on five key areas:
Supporting athletes through talent identification, training enhancement, and protection
Ensuring equal access to AI technology for all teams and coaches
Enhancing operations with a focus on sustainability
Growing fan engagement with more immersive and personalized experiences
Driving internal efficiency through AI-powered decision-making and automation
Intel has been working with the IOC on projects like recording jump heights and reaction speeds of children in Senegal, using AI to predict their potential as future athletes.
The Future of AI in Sports
The Olympic Games provide a major platform for showcasing new technologies, and Paris 2024 is set to demonstrate the power of AI innovation on a global stage. The advancements in AI at Paris 2024 are likely to set trends for how AI is used in sport and other industries worldwide for years to come.
What AI features do you expect to be implemented in cricket?